Are You Ready to Stop Surviving Your Dental Practice—and Start Leading It With Vision, Confidence and Increased Results?
The Dental CEO Academy is the most comprehensive and supportive program for dentists who are ready to grow and scale their dental practice into a thriving business.
Expiring Bonuses
The 90-Day Dental CEO Roadmap & Dental CEO Meeting Method Mini-course
This guided implementation planner helps dental CEOs organize their next 90 days of leadership and execution using the meeting rhythms they just learned. It includes custom checklists, space for goals and reflections, personalized practice branding, and step-by-step milestones aligned with Rocks. Valued at $497, these bonuses are free for anyone who purchases The Dental CEO Academy in the next 24 hours.
Expiring Bonus
The 90-Day Dental CEO Roadmap
Get a step-by-step planner to map out your next 90 days—complete with checklists, milestones, and space for goals. Free when you purchase the mini-course within 24 hours.
Expiring Bonus
Dental CEO Meeting Method Mini-course
Learn how to lead your team with four core meetings that drive results—daily huddles, weekly Level 10s, quarterly planning, and one-on-ones. Includes templates, toolkits, and a bonus 7-day challenge.
You became a dentist to care for people—not to constantly chase the chaos of running a business.
You went to dental school to become a great clinician.
But now that you own your practice, you're also expected to be the marketer, the manager, the financial strategist... and somehow still have time to see patients.
Truth is, most dentists weren’t trained to be business owners.
And yet, every day you're asked to lead a team, make high-stakes financial decisions, and keep the whole machine running.
- You’re answering staff questions between procedures.
- Managing schedules, cancellations, and patient flow.
- Trying to understand marketing trends and cash flow reports.
- And doing your best to hold it all together—while wondering if this is really sustainable.
It’s exhausting.
And deep down, you know this isn’t the way to build a business that lasts.
Because if you’re constantly stuck in the weeds, the practice will always depend on you just to function.
Here’s the good news: there’s a better way.
You can build a business that doesn’t just rely on your hands in the operatory—but one that’s driven by smart systems, strong leadership, and a clear growth strategy.
A practice where the team knows what to do.
Where the numbers make sense.
Where growth feels steady—not stressful.
That’s what The Dental CEO Academy is all about.
It’s designed to help dentists become confident business owners—without the overwhelm. So you can grow your practice, lead your team, and create the kind of business you actually enjoy running.
When I first started my dental practice, I had no clue how to actually grow a business.
I knew how to care for patients—but running a team, managing finances, and trying to scale? That was overwhelming.
I was overworked, constantly putting out fires, and truthfully... my family was paying the price.
That’s when I knew something had to change.
I began seeking out mentors, studying business strategy, and learning what it really meant to lead—not just clinically, but as a CEO. And over the next few years, everything changed.
We grew that little practice into a multi-million dollar business with over 30 staff. Eventually, we were able to successfully exit the practice—and for the first time, I truly felt free.
Now? My mission is simple:
To help other dentists build a business they love—instead of one they feel trapped in.
Because you deserve more than just a successful practice.
You deserve a life and business that support each other.
A few years ago, I started noticing a pattern.
I was having conversations with incredibly talented dentists—people who were masters at their craft—but they were overwhelmed, stressed, and quietly burning out.
Not because they weren’t good at dentistry.
But because no one ever taught them how to run a business.
They’d say things like:
“I feel like I’m doing everything, and nothing’s really working.”
“I just want to focus on patients, but I’m constantly putting out fires.”
“I have a team, but I still feel like I’m carrying all the weight.”
And I realized—this wasn’t a one-off problem. It was everywhere.
Dentists were being thrown into the deep end of entrepreneurship without a game plan. And it was costing them time, energy, and joy. Some were even thinking about selling or stepping back—not because they didn’t love dentistry, but because the business side felt like too much.
That’s when I knew something needed to change.
So I took everything I’d learned from years of helping dental practices grow—from leadership strategies and systems, to financial foundations and team management—and built a program that could truly support dentists in becoming confident CEOs.
Not just theory. Not fluff. Real tools. Real strategy. Real results.
That’s how The Dental CEO Academy was born.
Because when you understand how to lead your practice—not just work in it—you don’t just build a business.Â
You build freedom. Flexibility. And a future you’re actually excited about.Â
Here are some of the big things that stop dentists from truly creating dental practices that thrive.
You might be saying something like...“I’m a clinician, not a businessperson.”
We hear this all the time. You love helping patients—that’s your zone of genius.
But here’s the truth: if you own a dental practice, you are a business owner, whether you like it or not.
You don’t have to become a “corporate type” or change who you are.
But you do need to understand how to lead and grow your business—so you can keep doing the work you love, without burning out or hitting a ceiling.
This program will meet you where you are—and help you grow into the kind of leader your practice needs.
The other big one that stops Dentists growing is thinking...“I’m already overwhelmed. I can’t fit another thing on my plate.”
We hear you. In fact, if you’re feeling overwhelmed, you’re exactly who this program was built for.
Because here’s the truth most dentists never hear:
Overwhelm isn’t a time problem. It’s a systems problem.
Right now, your plate is full because you’re the one holding everything together—making all the decisions, fixing all the issues, and doing things you shouldn’t have to be doing at your level.
The Dental CEO Academy isn’t about adding more to your plate.
It’s about helping you clear the clutter off your plate so you can focus on what matters most.
This isn’t another thing to juggle—it’s the thing that teaches you how to stop juggling.
You’ll get simple, step-by-step guidance on how to:
- Build systems that take work off your shoulders
- Delegate with confidence
- Lead your team more effectively
- And create a business that doesn’t fall apart when you take a day off
So if you’re overwhelmed, burned out, or stuck in survival mode—that’s not a reason to wait.
It’s the reason to start.
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Here's what real practice owners are saying about The Dental CEO Academy
"Val as a mentor has truly transformed my life, both personally and professionally."
"I can tell that my practice is going in the right direction. All this without putting aside our personal life and giving time for our family, for our friends, and most important, for ourselves."
- Fabiola Sosa
"I would recommend, you know, working with a coach or consultant like Doctor Woo. To any dentist in particular, like me, young practice owners that need to to learn as much as possible."
"2025 has been our most productive year yet and I feel like the morale and environment at the office has improved because the the team knows their roles and responsibilities and leads to smoother days."
- Adam Gregor
"I was burning out and barely keeping up, all while missing precious time with my three young children. That's when Dr. Val entered my life "
"I'm so grateful for her wisdom and heart. Thanks to her, I'm becoming the leader I always hope to be, which is one who leads with purpose, balance, and joy."
- Claire
"Dr. Valerie Woo has been instrumental in helping me rediscover the joy of owning my own practice"
"I highly recommend Dr. Valerie Woo's program for any dentist who is looking to optimize their practice and not bring the stresses of work home."
-Â Hayley
Introducing the Dental CEO Academy
This is the step-by-step program that helps dentists grow and scale their dental practice so that they finally build the freedom, profit, and impact they've always desired.Â
Here's a breakdown of the core foundations you will be installing into your business using the LEAD Framework.
MODULE 1
Lead With Vision
Get clear on where your practice is going—and how to actually get there. You’ll create a strategic vision that guides your decisions, unites your team, and gives you back that sense of purpose and direction you’ve been missing.
MODULEÂ 2
Empower Your Team
Stop micromanaging and start leading.
You’ll learn how to build a culture of ownership, train your team to take initiative, and create accountability—so you're not the only one pushing the practice forward.
MODULE 3
Attract Patients
Bring in the right patients consistently. You’ll build a simple, effective marketing engine that helps your ideal patients find you, trust you, and book with you—without relying on gimmicks or guesswork.
MODULE 4
Develop Systems
Finally get out of reactive mode.
You’ll put in place the systems and processes that keep your practice running smoothly—even when you're not there—so you can scale without chaos.
MODULEÂ 5
Sustain Yourself
Take care of the business’s most valuable asset: you. You’ll learn how to manage your time, energy, and mindset as a Dental CEO—so you can lead with clarity, avoid burnout, and actually enjoy the business you’ve built.
Is the Dental CEO Academy Right for You?
If you’re a dentist who owns or runs a practice—or is about to open their own practice— this was built with you in mind.
This is for you if:
- You currently own your own dental practice and feel overwhelmed by the business side of things
- You’re about to open a practice and want to start with a solid foundation, not guesswork
- You love clinical work but feel stretched too thin trying to manage patients, people, and the numbers
- You’re exhausted from wearing all the hats—and you know it’s not sustainable
- You’ve tried hiring or outsourcing, but things still end up falling back on you
- You’re making money, but your growth feels stuck—or chaotic
- You secretly wonder if it’s worth it… but deep down, you believe it could be
- You’re ready to lead, even if you don’t feel like a “businessperson” yet
If any of this resonates, you’re in the right place.
The Dental CEO Academy was designed to help dentists like you lead with confidence, simplify your operations, grow sustainably, and build a business that gives back to your life—instead of draining it.
THE DENTAL CEO ACADEMY BREAKDOWN
| WHAT YOU GET | WHAT IT DOES FOR YOU |
|---|---|
| Dental CEO Academy (Lifetime Access) | Gives you a proven framework to lead, grow, and scale your practice |
| Bonus 1: Dental CEO Support Community | Connect with like-minded leaders and get ongoing accountability |
| Bonus 2: Dental CEO Business Toolkit | Templates and tools to implement systems faster and smarter |
ONE TIME INVESTMENT OF ONLY
$2,997
or 4 Easy Monthly Installments of $799
You get lifetime access to The Dental CEO Academy for only...
Still Have Questions?
If you’re wondering whether this is the right fit for you or want to talk it through, let’s connect. I’m happy to walk you through the program and help you gain clarity on your next step.
Book a CallThe Future of Your Practice—and Your Life—Starts With One Decision
You didn’t start your dental practice just to stay stuck in survival mode.
You did it because you believed in something bigger. Freedom. Impact. A better life for you and your family.
That vision is still alive—and now’s the time to fight for it.
It takes courage to step outside the operatory and into the role of a true business leader.
But when you bet on yourself, everything begins to shift. You gain clarity. Confidence. Control. And the freedom to build a practice that finally works for you—not the other way around.
Your next level is waiting.Â
Let’s make it a reality—together.
See you on the inside,
Dr Valerie Woo
REGISTER FOR THE DENTAL CEO ACADEMY NOW